Juggling the Right Mix!
- First Impression: To lure your customers by means of your site is the first purpose of such a website. Hence, it has to have a striking look and bold features that make it stand out amongst the lay sites. Images, backgrounds, slide shows and content must be par excellence making the purpose of the site very clear and also attracting potential customers. The features have to be hassle-free and engaging so that the customer is not baffled while operating it.
- Store Management: Alongside regular features, an ecommerce website needs to have a mechanism to deal with the volume of trade that happens through the site. Proper and timely notifications, maintenance of records and facilitating ease of payment are certain add-on features that need to be created for the site. The products available for sale have to be categorised efficiently so that it become easier to browse and locate them. Also, there are certain certificates required to facilitate cash transactions which are inbuilt features of the website designing too.
- Marketing Techniques: In addition to having a proper functioning site, it is also important to broaden its customer base. Certain steps that can be taken at the level of design help ensure that. Like having content that is search engine optimized so that your site appear further up in the search results of Google, Yahoo or Bing. Also, things like adding coupons or discounts or sale templates help enhance marketing.